Health and Fitness are generally thought of as a "physical thing". You know, most goals for people are to have good looking abdominals, lifting a certain amount of weight or being able to perform some kind of athletic activity.
But health and fitness aren't only reflected externally, it comes in the form of emotional, spiritual and emotional as well - and all are important to becoming as healthy and individual as possible. So why don't people recognize the need to intrinsicly be healthy? Maybe it's vanity or ego, maybe they don't consider it to be important or worse, they don't even recognize that there's a need.
There are many ways to address these health factors - which will be addressed at a later period in time - but for now, maybe start out small and "Don't Sweat the Small Stuff..."